We’re all trying to figure out the future of content marketing. Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that justify it. One suggestion put forward by Josh Spilker at…
UX and SEO are interconnected in more ways than many people realize. User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here’s everything you need to…
Millions of people still turn to Google for answers. But there’s also a growing number of people who are turning to AI assistants like ChatGPT, Claude, and Perplexity directly for answers and getting their tasks done. If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience….
As promised, we’ve added 2 new tutorials to our course, Single Directory Components in Drupal: Props and slots are both mechanisms for passing data and content to UI components. In Understanding Props and Slots in Drupal Single Directory Components, you’ll learn the difference between props and slots in Drupal SDCs, and how to choose the…
Visibility in AI search is still in its early stages, which means you’re not late to the game—you’re actually early. Most businesses haven’t even started tracking their AI mentions, let alone optimizing for them. This creates a genuine first-mover advantage for those who act now. This guide will walk you through everything you need to know…
SEO has undeniably changed. To stay discoverable in search, AI, and beyond, brands now need to track visibility in AI Overviews, chatbots, and LLM responses. And that’s where Ahrefs’ Brand Radar comes in. It’s one of the fastest-growing tools in AI brand visibility, with 100M+ prompts, 6+ AI indexes, and requires zero setup. Below, I share my…
We’ve rolled out a major update to two courses in our Decoupled Headless Drupal guide: Get Started with React and Drupal Together and API Authentication with JSON:API in Drupal. These updates (and a new tutorial!) bring our tutorials in line with current security best practices and modern React development tooling. Huge thanks to lead trainer,…
Traditional search tracking is built on a simple promise: type a query, get a result, and track your ranking. AI doesn’t work that way. Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track AI like you…
100 most cited domains in ChatGPT globally The top most cited domains in ChatGPT globally are Reddit, Wikipedia (English, Spanish, and German versions), Amazon, and TechRadar. Globally, ChatGPT seems to prefer authoritative and well-known publications, with sites like TechRadar, The Sun, Times of India, Forbes, Wired, and more high on the list. # Domain Mentions 1…
In 30 seconds, here’s what you need to know about the differences between SEO and GEO: SEO (Search Engine Optimization): Getting your website to show up in Google searches. Goal: Get people to click your link. GEO (Generative Engine Optimization): Getting AI chatbots like ChatGPT to mention your brand or information. Goal: Get AI to quote and…
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the week’s best marketing content We analyzed our Brand Radar database of 5.5 million AI Mode queries to identify the domains that appear most often in Google’s AI Mode responses. These are the 100 most cited domains, along with…
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series of experiments looking at the relationship between the URLs cited by AI assistants, and the results found in Google when searching for the same topics….
