How to Create Quality Content (Follow Our 5-Level Framework)
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How to Create Quality Content (Follow Our 5-Level Framework)

If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and tossed around like buzzwords from a management consultant’s presentation. But what does “quality” even mean? Some people think the Alchemist changed their lives, while others…

My Favorite Wayback Machine Alternatives
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My Favorite Wayback Machine Alternatives

The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses…

The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume
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The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume

Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading.  A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows a lifecycle…

The Top 5 Most Expensive Domain Names in 2024
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The Top 5 Most Expensive Domain Names in 2024

Websites can sell for eye-watering sums. Hope you’re sitting down… Here, we reveal the most expensive domains and URLs and share top tips for buying and selling domains. Table of Contents The world’s most expensive domain names sell for truly eye-watering figures. It’s a given that owning a good domain name has heaps of advantages,…

16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025
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16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025

We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. ad targeting, according to research from SurveyMonkey. The best AI marketing tools help users save time and…

Education SEO for Higher Education, EdTech and K-12 Schools
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Education SEO for Higher Education, EdTech and K-12 Schools

If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need.  Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes…

We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing
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We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing

We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. sponsored podcasts, we spent $14,000 on…

How to Buy a .ai Domain: A Buyer’s Guide to .ai Domains
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How to Buy a .ai Domain: A Buyer’s Guide to .ai Domains

Chances are if you are reading this article you’ve been following the latest developments around artificial intelligence and are considering registering a .ai domain name for your website, blog, or next business idea. So, you’ll know that the .ai domain extension stands for ‘Artificial Intelligence’, making it a great fit for businesses and individuals in…

Who Owns a .ai Domain: A Guide On How to Get the .ai Domain You Truly Want 
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Who Owns a .ai Domain: A Guide On How to Get the .ai Domain You Truly Want 

You’ve just had a great idea for a new domain. Even better, it’s a .ai domain so you’ll be able to target the massively expanding Artificial Intelligence audience. There’s one small issue though…the domain is registered! It’s a pretty common situation, where you’ve thought of an amazing domain that you want to register only to…

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Drupal CMS Docs: Should We Combine the CMS and User Guides?

When Drupal CMS 1.0 launched, we rushed to create an MVP of the Drupal CMS Guide. Now, we’re circling back to try and address some loose ends—how should this guide evolve, and how does it relate to the existing Drupal User Guide? The Drupal CMS Guide, like Drupal CMS itself, was conceived and started super…