The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year. From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website data, we’ve found the top 50 fastest-growing EdTech companies of 2025, ranked by estimated year-over-year…
Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI Overviews¹ ² This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our…
PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid wasting money on irrelevant clicks, and attract people who are actually ready to buy. When I asked experts for their…
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand name, add up the searches for every competing brand, then divide your number by that total and multiply by 100. For example, let’s say your brand…
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly… It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that…
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, so you can do it better. It helps you uncover which keywords they’re spending money on, what their ads and landing pages look like, and how much budget they might…
You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers. You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long,…
Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llmstext.org. In a nutshell, it’s a text file designed to tell LLMs where to find the good stuff: API documentation, return policies,…
2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a decade, but there’s never been a better time for us to ramp things up. After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture…
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…
You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. keyword research guide ranks for 2,100 keywords: Most of them are simply variations of the main topic…
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a…
