AI tools make it easier than ever to create content at scale, but they’ve also made it harder than ever to stand out. When everyone uses similar tools and targets the same keywords, your brand becomes the differentiator. Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities,…
Get the week’s best marketing content These are the 100 most searched people, along with their monthly search volumes. Equipboard has taken this idea seriously and created a site around the gear used by professional musicians. You can do the same for your industry too. Here’s how: Go to Keywords Explorer Enter the names of…
1 cast of a very jonas christmas movie 11000 >999% 2 ₹99/- deals on flipkart 450 >999% 3 how to declutter digital files 1000 >999% 4 best noise meter apps 1400 >999% 5 what is an ssl certificate chain 900 >999% 6 how to dose fertilizer for plants 700 >999% 7 what is a reusable straw…
Every AI marketing disaster you’ve seen—the cringeworthy fake influencers, the obviously robotic copy, the brands caught lying about AI use—happened because someone thought AI could replace strategy, creativity, or authenticity. The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your market, your…
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a liability. Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you…
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the natural assumption was that AI Mode simply expands on the same information, taking AI Overview’s concise answer and adding more detail from the same sources. But after analyzing 730,000 response pairs, we found something unexpected:…
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode, and AI Overviews. Let’s get into it. Ahrefs Brand Radar. In Brand Radar, ChatGPT, Copilot, Gemini and Perplexity share the same question pool—while AI Overview and…
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI tools confidently repeat the lies. Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter…
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster and, frankly, better. Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. Aleyda…
In 2024 I became a certified coach to round out the informal coaching that I’ve been providing for many years. I’ve used that training to support a variety of people in several different volunteer communities, including folks who attended our Leadership Training for Open Source course last year. In an effort to support the Drupal…
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next leading AI-first platform, Perplexity. Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses? Our latest research…
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show up in AI search. For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the…
