An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics. It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a…
Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s integrated into your systems can be even harder. Make sure you do your homework and select the right platform for you. Choosing an enterprise SEO platform can be complicated. Let’s look at what is involved in…
Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate that this is true overall, but for certain types of queries, links matter more. I still believe that links should be a part of your SEO strategy, but they shouldn’t…
Well, what is ICANN? Well, the Internet is so complex that most of us mere mortals can barely comprehend how it works. We just enjoy being able to use it whenever we want, for whatever we want. Most of the time, it runs pretty smoothly, so we don’t really give much thought to the mechanics…
Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Tim Soulo on LinkedIn There’s no right…
Get the week’s best marketing content We ran this study to find out if running paid ads cannibalize organic traffic or not. Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is…
I tested the most popular AI image generators to discover their greatest strengths and weaknesses. At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning up quick social media posts, creating blog post graphics, or…
During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue at me through the door. ChatGPT reminds me of him—nice enough, spits out some interesting facts, but boy can that AI go on. And, unfortunately,…
These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). long-tail keywords (e.g., “affordable personal injury lawyer in New York”), rather than generic, broad keywords like “personal injury lawyer” Using negative keywords to prevent your ads from appearing on irrelevant searches. Improving your Quality…
Monday, Jan. 13th – 2 days before the Drupal CMS product launch I sat down at my desk this morning with the intent of working on creating screenshots for the documentation related to finding and installing recipes using the Drupal CMS UI. These images will accompany text that was written about a month ago, and…
Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired…
Have you ever heard of domain flipping? It’s an unusual way to make some extra cash online. Basically, you buy a domain name for a low price and then sell it for a higher price to make a profit. Sound familiar? It’s kind of like buying and selling real estate (or Pokémon cards) but instead…
