Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if it’s worth learning—or even possible—without a computer science degree. But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for…
So, what’s the price of an SSL certificate in 2025? Our handy guide to prices and what you get for your money has you covered. Table of Contents So, you’ve finally decided to get an SSL certificate to make sure your website is secure and gives your visitors confidence. But how much does an SSL…
Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still need to compete for time and help with the rest of your organisation. But times…
Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This guide breaks down what beginners need to know before investing in search ads. SEO), which take time to build, search ads appear almost instantly at the top of search results…
If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and tossed around like buzzwords from a management consultant’s presentation. But what does “quality” even mean? Some people think the Alchemist changed their lives, while others…
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses…
Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading. A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows a lifecycle…
Websites can sell for eye-watering sums. Hope you’re sitting down… Here, we reveal the most expensive domains and URLs and share top tips for buying and selling domains. Table of Contents The world’s most expensive domain names sell for truly eye-watering figures. It’s a given that owning a good domain name has heaps of advantages,…
We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. ad targeting, according to research from SurveyMonkey. The best AI marketing tools help users save time and…
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes…
Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to put a known entity into an unknown situation. There is a risk of failure that didn’t exist before. This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on…
We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. sponsored podcasts, we spent $14,000 on…
