Digital Marketing Analytics Made Simple With This Free AI Tool

• Identify trends and anomalies in your metrics.
• Forecast future performance based on past data.
• Give you an overall assessment of your strategy and suggest what to fix.

By the way, your data is safe. OpenAI does not store conversation data permanently or use it to train future models, and I won’t have access to any of the conversations.

The bot uses a Google Docs template with a set of easy-to-follow essential KPIs you can fill in using free tools (I’ll cover these tools and metrics in a bit).

Click here to copy the template or get the xlsx file for tools like Excel and Numbers.

To give you an idea of how the bot works, here’s an example analysis.

To start, I filled the template with data I took mostly from Website Analytics, part of the free Ahrefs Webmaster Tools. You can use Google Analytics or whatever analytics tool you like.

For instance, to get data on visitor behavior coming from YouTube, I picked Social on the list of channels and clicked on the Sources tab (click on the X in the filters above to go back to the previous view).

Next, I downloaded the template from Google Sheets in the xlsx format (use only this format) and uploaded it to the DataDecode bot. For a more seamless process, you can connect the bot to Google Drive or OneDrive.

The bot provided a comprehensive analysis of my metrics across website traffic, social media engagement, paid advertising performance, email marketing results, and revenue figures.

And provided a summary.

DataDecode mentioned optimizing product engagement, which caught my attention. I asked a follow-up question, and the bot returned a detailed plan, including tactics and even a timeframe.

Just remember, while the bot can crunch your numbers like a pro, it doesn’t know the soul of your product or the marketing tactics you’ve tried. Think of it as a smart advisor giving you a solid starting point and helping you explore options, but trust your gut for the final call.

One last thing — the secret to making sense of all these marketing numbers is sticking with it over time. Your data weaves a story about your business, and you’ll spot the plot twists much easier if you follow along chapter by chapter. Set aside a little time each month to sit down with your metrics.

Try it out and let me know what you think!

Google Analytics (aka GA4): Provides insights into website traffic, user behavior, and conversions.

Google Search Console: Helps monitor search performance and site indexing.

Ahrefs Webmaster Tools: This product combines GA4’s essential functionality in a privacy-friendly version with a more robust SEO solution than GSC.

Social media insights: All social media platforms offer free analytics dashboards. You can also use aggregators like Buffer (free plan available).

Email marketing platforms: as long as you can get a free account, the essential analytics will be included (for example Brevo, Mailchimp, Mailer Lite).

Google Ads & Meta Ads Insights: Tracks ad performance with free reporting tools.

Revenue analytics. Track revenue along with your marketing campaigns to spot correlations. This is especially recommended for SaaS businesses and can be done with free tools like ProfitWell.

Ahrefs Web Analytics don’t store cookies or personal data, so they significantly reduce your compliance burden under both GDPR and CCPA. Since these privacy-focused analytics solutions avoid collecting personally identifiable information, they may eliminate the need for consent banners in many cases and simplify your privacy policy disclosures.