Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation since they may use some of the traditional search signals, whereas the other systems may not. For traditional search, usually the page-level metrics are more predictive of rankings than domain-level ones.
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.
I compared the website mentions to their Ahrefs Rank (AR) in Ahrefs. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their followed referring domains.
Sidenote.
Brand Radar isn’t just another LLM visibility monitor, we track a large amount of queries across all of these systems and you can query for any product, service, or brand and compare vs competitors. It’s more like Site Explorer than it is Rank Tracker. Plus we have the web visibility index so that you can see how you’re talked about online and the search demand index to see how popular you are in searches.
Here’s what Brand Radar looks like.
Let’s dig in.
Similar Posts
My Exact 7-Step Framework for Brand SEO (With Templates)
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored…
Should You Use a Hyphen in a Domain Name? Advantages and Disadvantages of URL Dashes
Can a hyphen in a domain name affect SEO? No. But should you use dashes in URLs? Depends. Find out all you need to know. So, you’ve picked the perfect business name only to find the matching domain isn’t available. Cue the never-ending ‘hyphen in domain name’ debate. Whether or not you should put a…
How to Create Quality Content (Follow Our 5-Level Framework)
If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and tossed around like buzzwords from a management consultant’s presentation. But what does “quality” even mean? Some people think the Alchemist changed their lives, while others…
LLMs Don’t Reward Originality, They Flatten It
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a…
Link Masking: A Guide to What Link Cloaking Is, How To Mask URLs In 5 Steps
URLs are vital to your online brand identity. But when and how should you be using link masking? Allow us to explain. Table of Contents Link masking is used by heaps of websites to show content on the web under a different URL than the one that actually hosts it. There are tonnes of reasons…
How to Build a Website (Start to Finish, With Walkthroughs)
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and images. This guide walks you through the entire process, step by step. Imagine having a fully…