Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…
Threat actors are leveraging an artificial intelligence (AI) powered presentation platform named Gamma in phishing attacks to direct unsuspecting users to spoofed Microsoft login pages. “Attackers weaponize Gamma, a relatively new AI-based presentation tool, to deliver a link to a fraudulent Microsoft SharePoint login portal,” Abnormal Security researchers Hinman Baron and Piotr Wojtyla said in…
You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. keyword research guide ranks for 2,100 keywords: Most of them are simply variations of the main topic…
Everybody knows browser extensions are embedded into nearly every user’s daily workflow, from spell checkers to GenAI tools. What most IT and security people don’t know is that browser extensions’ excessive permissions are a growing risk to organizations. LayerX today announced the release of the Enterprise Browser Extension Security Report 2025, This report is the…
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a…
Attackers aren’t waiting for patches anymore — they are breaking in before defenses are ready. Trusted security tools are being hijacked to deliver malware. Even after a breach is detected and patched, some attackers stay hidden. This week’s events show a hard truth: it’s not enough to react after an attack. You have to assume…
Fortinet has revealed that threat actors have found a way to maintain read-only access to vulnerable FortiGate devices even after the initial access vector used to breach the devices was patched. The attackers are believed to have leveraged known and now-patched security flaws, including, but not limited to, CVE-2022-42475, CVE-2023-27997, and CVE-2024-21762. “A threat actor…
The threat actor known as Paper Werewolf has been observed exclusively targeting Russian entities with a new implant called PowerModul. The activity, which took place between July and December 2024, singled out organizations in the mass media, telecommunications, construction, government entities, and energy sectors, Kaspersky said in a new report published Thursday. Paper Werewolf, also…
What are IABs? Initial Access Brokers (IABs) specialize in gaining unauthorized entry into computer systems and networks, then selling that access to other cybercriminals. This division of labor allows IABs to concentrate on their core expertise: exploiting vulnerabilities through methods like social engineering and brute-force attacks. By selling access, they significantly mitigate the risks associated…
Law enforcement authorities have announced that they tracked down the customers of the SmokeLoader malware and detained at least five individuals. “In a coordinated series of actions, customers of the Smokeloader pay-per-install botnet, operated by the actor known as ‘Superstar,’ faced consequences such as arrests, house searches, arrest warrants or ‘knock and talks,’” Europol said…
GitGuardian’s State of Secrets Sprawl report for 2025 reveals the alarming scale of secrets exposure in modern software environments. Driving this is the rapid growth of non-human identities (NHIs), which have been outnumbering human users for years. We need to get ahead of it and prepare security measures and governance for these machine identities as…
Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to…
