With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s…
Cybersecurity researchers have disclosed a malware campaign that uses fake software installers masquerading as popular tools like LetsVPN and QQ Browser to deliver the Winos 4.0 framework. The campaign, first detected by Rapid7 in February 2025, involves the use of a multi-stage, memory-resident loader called Catena. “Catena uses embedded shellcode and configuration switching logic to…
The malware known as Latrodectus has become the latest to embrace the widely-used social engineering technique called ClickFix as a distribution vector. “The ClickFix technique is particularly risky because it allows the malware to execute in memory rather than being written to disk,” Expel said in a report shared with The Hacker News. “This removes…
Cybersecurity researchers have disclosed that a threat actor codenamed ViciousTrap has compromised nearly 5,300 unique network edge devices across 84 countries and turned them into a honeypot-like network. The threat actor has been observed exploiting a critical security flaw impacting Cisco Small Business RV016, RV042, RV042G, RV082, RV320, and RV325 Routers (CVE-2023-20118) to corral them…
The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Thursday revealed that Commvault is monitoring cyber threat activity targeting applications hosted in their Microsoft Azure cloud environment. “Threat actors may have accessed client secrets for Commvault’s (Metallic) Microsoft 365 (M365) backup software-as-a-service (SaaS) solution, hosted in Azure,” the agency said. “This provided the threat actors…
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It doesn’t matter for traffic estimates,…
Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, but they aren’t showing up. A post by Tom Critchlow on LinkedIn made me wonder how a click on a link in AI Mode would be recorded in analytics. The tl;dr is that clicks…
Russian cyber threat actors have been attributed to a state-sponsored campaign targeting Western logistics entities and technology companies since 2022. The activity has been assessed to be orchestrated by APT28 (aka BlueDelta, Fancy Bear, or Forest Blizzard), which is linked to the Russian General Staff Main Intelligence Directorate (GRU) 85th Main Special Service Center, Military…
Built within these scores is an implicit assumption that the higher your score, the higher you’ll likely rank on Google. But is that actually true? To find out, I studied the correlation between rankings and content scores from five content optimization tools: Surfer, Frase, NeuronWriter, Clearscope, and our own AI Content Helper. We found weak…
AI bots power some of the most advanced technologies we use today, from search engines to AI assistants. However, their increasing presence has led to a growing number of websites blocking them. There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add…
A threat actor known as Hazy Hawk has been observed hijacking abandoned cloud resources of high-profile organizations, including Amazon S3 buckets and Microsoft Azure endpoints, by leveraging misconfigurations in the Domain Name System (DNS) records. The hijacked domains are then used to host URLs that direct users to scams and malware via traffic distribution systems…
We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in this post: If you’re tricking, sculpting,…
