SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)
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SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)

Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO really has changed: Talk to website owners, and you’ll even hear whispers that some companies are losing 20–40% of their monthly clicks from search. 1…

Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)
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Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)

Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein powder.” This was a pretty lucrative keyword given its commercial intent and high search volume. Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the…