What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even target SERPs without them? To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86…
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot be overstated. Here are the four themes that defined Ahrefs Evolve 2025 for me. Pro Tip Want to…
Get the week’s best marketing content We analyzed our Brand Radar database of 108 million AI Overview queries to see which countries have the most AI Overviews present in Google search results. These are the top 50 countries with the biggest proportion of AI Overviews worldwide. language coverage for AI Mode as well, so these…
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of ChatGPT prompts and save $8,400 annually. The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe…
Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project management tips, and Asana’s guides get referenced. At first glance, it looks like only big brands get cited in AI answers. In the top 10…
An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google’s AI Overviews, ChatGPT, and Perplexity. It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how…
Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved with precision so you show up in all the places that matter, exactly as you want to be represented. That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and…
But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your owned audience, and shape how AI represents your brand. I’ll walk you through tactics that help you accomplish all of the above—without eating up days of your time. Watch tutorial on YouTube keyword research and written great content, it’s…
I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand what types of content AI is referencing right now. You can repeat this analysis yourself pretty easily. Just do an open database search in Brand Radar, head to the “Cited pages” report for your desired AI assistant, and export…
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing…
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to…
What are the best marketing books? To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Get Your Evolve Ticket Now Want to meet the people who recommended these? Join us at Ahrefs Evolve…
