URLs are vital to your online brand identity. But when and how should you be using link masking? Allow us to explain. Table of Contents Link masking is used by heaps of websites to show content on the web under a different URL than the one that actually hosts it. There are tonnes of reasons…
The secret weapon behind a successful event isn’t just great speakers, a cool venue, or sold-out tickets. It’s also the sponsors who bring in important revenue while adding credibility to your event. When big-name sponsors put their logo on your event materials, they’re essentially saying: “This event matters.” We know this firsthand because event sponsorships have…
Websites can sell for eye-watering sums. Hope you’re sitting down… Here, we reveal the most expensive domains and URLs and share top tips for buying and selling domains. Table of Contents The world’s most expensive domain names sell for truly eye-watering figures. It’s a given that owning a good domain name has heaps of advantages,…
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes…
In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next time. Like any good event organizer, we sent out post-event surveys to…
Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired…
Have you ever heard of domain flipping? It’s an unusual way to make some extra cash online. Basically, you buy a domain name for a low price and then sell it for a higher price to make a profit. Sound familiar? It’s kind of like buying and selling real estate (or Pokémon cards) but instead…
Having a strong online presence is more important than ever. While social media platforms can give you a quick boost, blogging offers a more stable and in-depth approach to personal branding. So, how can you make use of blogging to build a personal brand? We will guide you through the steps that can help you…
.com and .org are both well-known examples of domain extensions. But what is .com exactly, and what is .org? And does it matter which one you use? (Spoiler alert: yes.) When you set up a website for a business or a non-profit organisation, you might think the most important part of the address is the…
In the vast, ever-evolving eCommerce landscape, filled to the brim with new digital marketplaces, standing out is vital for online shop owners. And you shouldn’t underestimate the impact your top-level domain can have on your brand’s online presence. Over the last 12 months, the .store registry commissioned Contrast Digital to run a TLD experiment to…
What can a short domain name do for your business? Are there even any left to choose from? Find out more. Short domain names can pack a punch, so it’s no wonder they’re so popular. Some of the biggest companies in the world use them and with good reason. In this article, we’re going to…
