Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored…
I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair shops that helped me out, as well as the car that I bought, through Google. If they hadn’t shown up when I was looking, I…
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly…
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly… It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that…
URLs are vital to your online brand identity. But when and how should you be using link masking? Allow us to explain. Table of Contents Link masking is used by heaps of websites to show content on the web under a different URL than the one that actually hosts it. There are tonnes of reasons…
The secret weapon behind a successful event isn’t just great speakers, a cool venue, or sold-out tickets. It’s also the sponsors who bring in important revenue while adding credibility to your event. When big-name sponsors put their logo on your event materials, they’re essentially saying: “This event matters.” We know this firsthand because event sponsorships have…
Websites can sell for eye-watering sums. Hope you’re sitting down… Here, we reveal the most expensive domains and URLs and share top tips for buying and selling domains. Table of Contents The world’s most expensive domain names sell for truly eye-watering figures. It’s a given that owning a good domain name has heaps of advantages,…
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes…
In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next time. Like any good event organizer, we sent out post-event surveys to…
Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired…
Have you ever heard of domain flipping? It’s an unusual way to make some extra cash online. Basically, you buy a domain name for a low price and then sell it for a higher price to make a profit. Sound familiar? It’s kind of like buying and selling real estate (or Pokémon cards) but instead…
Having a strong online presence is more important than ever. While social media platforms can give you a quick boost, blogging offers a more stable and in-depth approach to personal branding. So, how can you make use of blogging to build a personal brand? We will guide you through the steps that can help you…
