AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind…
Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page optimization to fraud detection and competitor research, the marketer’s toolbox needs to be practical and scalable. To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their…
PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid wasting money on irrelevant clicks, and attract people who are actually ready to buy. When I asked experts for their…
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand name, add up the searches for every competing brand, then divide your number by that total and multiply by 100. For example, let’s say your brand…
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, so you can do it better. It helps you uncover which keywords they’re spending money on, what their ads and landing pages look like, and how much budget they might…
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a…
AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations. But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of…
This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing visibility in Google Search — from local credit unions and solo advisors to national investment firms and fintech platforms. We’ll walk through practical strategies to help you earn trust, demonstrate expertise, attract qualified leads, and stay compliant. The…
While AI traffic is growing as a referral source, Google still dominates by a factor of 345x, and Reddit out-refers all three major AIs combined. As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… Sidenote. Thanks to our data scientist Xibeijia Guan for…
There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches. By Google’s own admission, these kinds of “E-E-A-T” sensitive queries should be reserved for only the…
Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if it’s worth learning—or even possible—without a computer science degree. But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for…
Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still need to compete for time and help with the rest of your organisation. But times…
