How to Create Quality Content (Follow Our 5-Level Framework)
|

How to Create Quality Content (Follow Our 5-Level Framework)

If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and tossed around like buzzwords from a management consultant’s presentation. But what does “quality” even mean? Some people think the Alchemist changed their lives, while others…

16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025
|

16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025

We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. ad targeting, according to research from SurveyMonkey. The best AI marketing tools help users save time and…

Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out
|

Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out

SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis between organic traffic and stock price on, say, Nasdaq, you suddenly get a strong positive correlation. Here’s why that happens and what it means. Ahrefs API and Polygon’s APIs to get the stock monthly closing price, monthly market cap,…

How to Analyze a Sudden Drop in Website Traffic [With Template]
|

How to Analyze a Sudden Drop in Website Traffic [With Template]

A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility declines, and conversions take a hit—leaving you scrambling for answers.  But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in…

How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper
|

How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper

Any content writer with skin in the game knows the sinking feeling that comes with the traffic “flatline of nope” after that initial “spike of hope”. Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost…

The Best AI Content Optimization Tools for 2025
|

The Best AI Content Optimization Tools for 2025

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an…

How Do AI Content Detectors Work? Answers From a Data Scientist
|

How Do AI Content Detectors Work? Answers From a Data Scientist

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But…

AI Content Creation: My Process for High-Quality, SEO-Friendly Articles
|

AI Content Creation: My Process for High-Quality, SEO-Friendly Articles

AI can write, but let’s be honest; it can also sound (dare I say) robotic.  Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable content…

How to Build an SEO Topical Map (With Template)
|

How to Build an SEO Topical Map (With Template)

An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics.  It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a…

Steal 21+ of Our Best SEO & Content Marketing Templates
|

Steal 21+ of Our Best SEO & Content Marketing Templates

It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a headstart on your next project. I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of…