Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the natural assumption was that AI Mode simply expands on the same information, taking AI Overview’s concise answer and adding more detail from the same sources. But after analyzing 730,000 response pairs, we found something unexpected:…
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode, and AI Overviews. Let’s get into it. Ahrefs Brand Radar. In Brand Radar, ChatGPT, Copilot, Gemini and Perplexity share the same question pool—while AI Overview and…
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster and, frankly, better. Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. Aleyda…
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next leading AI-first platform, Perplexity. Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses? Our latest research…
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social platforms, and more—through one standardized connection. This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get…
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs across six AI platforms, I found they linked to Ahrefs as rarely as 10% of the time for AI Overviews, and as often as 50% of the time for Perplexity. But here’s what matters more: in our case,…
An experimental new way to explore our Drupal tutorials – powered by AI, guided by humans. We’ve been experimenting with different ways to use AI to make Drupalize.Me even more helpful for our members, and we’re excited about this first update: a new AI-powered chatbot that can search and summarize tutorials from our library. We’re…
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said. YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand….
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even list it as a traffic source. There’s an entirely new visitor channel quietly growing faster than Google Search, sending higher-intent users who convert at rates that make traditional search traffic look inefficient. In this guide, you’ll learn what…
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of ChatGPT prompts and save $8,400 annually. The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe…
Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project management tips, and Asana’s guides get referenced. At first glance, it looks like only big brands get cited in AI answers. In the top 10…
An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google’s AI Overviews, ChatGPT, and Perplexity. It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how…
