MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social platforms, and more—through one standardized connection. This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get…
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs across six AI platforms, I found they linked to Ahrefs as rarely as 10% of the time for AI Overviews, and as often as 50% of the time for Perplexity. But here’s what matters more: in our case,…
An experimental new way to explore our Drupal tutorials – powered by AI, guided by humans. We’ve been experimenting with different ways to use AI to make Drupalize.Me even more helpful for our members, and we’re excited about this first update: a new AI-powered chatbot that can search and summarize tutorials from our library. We’re…
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said. YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand….
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even list it as a traffic source. There’s an entirely new visitor channel quietly growing faster than Google Search, sending higher-intent users who convert at rates that make traditional search traffic look inefficient. In this guide, you’ll learn what…
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of ChatGPT prompts and save $8,400 annually. The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe…
Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project management tips, and Asana’s guides get referenced. At first glance, it looks like only big brands get cited in AI answers. In the top 10…
An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google’s AI Overviews, ChatGPT, and Perplexity. It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how…
Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved with precision so you show up in all the places that matter, exactly as you want to be represented. That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and…
But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your owned audience, and shape how AI represents your brand. I’ll walk you through tactics that help you accomplish all of the above—without eating up days of your time. Watch tutorial on YouTube keyword research and written great content, it’s…
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing…
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to…
