Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llmstext.org. In a nutshell, it’s a text file designed to tell LLMs where to find the good stuff: API documentation, return policies,…
Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to…
URLs are vital to your online brand identity. But when and how should you be using link masking? Allow us to explain. Table of Contents Link masking is used by heaps of websites to show content on the web under a different URL than the one that actually hosts it. There are tonnes of reasons…
This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing visibility in Google Search — from local credit unions and solo advisors to national investment firms and fintech platforms. We’ll walk through practical strategies to help you earn trust, demonstrate expertise, attract qualified leads, and stay compliant. The…
While AI traffic is growing as a referral source, Google still dominates by a factor of 345x, and Reddit out-refers all three major AIs combined. As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… Sidenote. Thanks to our data scientist Xibeijia Guan for…
So, what’s the price of an SSL certificate in 2025? Our handy guide to prices and what you get for your money has you covered. Table of Contents So, you’ve finally decided to get an SSL certificate to make sure your website is secure and gives your visitors confidence. But how much does an SSL…
Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This guide breaks down what beginners need to know before investing in search ads. SEO), which take time to build, search ads appear almost instantly at the top of search results…
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses…
Websites can sell for eye-watering sums. Hope you’re sitting down… Here, we reveal the most expensive domains and URLs and share top tips for buying and selling domains. Table of Contents The world’s most expensive domain names sell for truly eye-watering figures. It’s a given that owning a good domain name has heaps of advantages,…
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes…
Chances are if you are reading this article you’ve been following the latest developments around artificial intelligence and are considering registering a .ai domain name for your website, blog, or next business idea. So, you’ll know that the .ai domain extension stands for ‘Artificial Intelligence’, making it a great fit for businesses and individuals in…
Changes you know about – ChatGPT, the chatbot, founded by OpenAI that has caught the fancy of everyone from developers, marketers, AI experts, and businesses. Now, there are a lot of predictions about how this savvy little bot will change the way we work. Given our love for domains, we thought we could take a…
