How to Do a Backlink Gap Analysis (With Template)
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How to Do a Backlink Gap Analysis (With Template)

A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links could also improve your site’s SEO.  This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll…

What Is Domain Flipping? 8 Steps to Getting Started, and Tips to Profit from Domains in 2025
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What Is Domain Flipping? 8 Steps to Getting Started, and Tips to Profit from Domains in 2025

Have you ever heard of domain flipping? It’s an unusual way to make some extra cash online. Basically, you buy a domain name for a low price and then sell it for a higher price to make a profit.  Sound familiar? It’s kind of like buying and selling real estate (or Pokémon cards) but instead…

.org vs .com: What’s the Difference & How to Choose Which Domain Extension Is For You
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.org vs .com: What’s the Difference & How to Choose Which Domain Extension Is For You

.com and .org are both well-known examples of domain extensions. But what is .com exactly, and what is .org? And does it matter which one you use? (Spoiler alert: yes.) When you set up a website for a business or a non-profit organisation, you might think the most important part of the address is the…

What Are Referring Domains? A Guide to Referring Domains vs Backlinks + SEO Impact 
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What Are Referring Domains? A Guide to Referring Domains vs Backlinks + SEO Impact 

New to the world of referring domains? Let’s take a look at what they are and how you can use them.  Know as much about referring domains as you do about the amount of water on Mars? Well, for any business with an online presence, getting traffic to your website, upping engagement, and building brand…

What is Domain Privacy Protection & Do I Need It? A Guide to Protecting Information
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What is Domain Privacy Protection & Do I Need It? A Guide to Protecting Information

In this article, we explore what domain privacy protection is and why it matters.  You’re busy securing your domain. It’s the name you’ve always wanted, so you’re super excited. Then, you notice the option to add domain privacy protection. Wait…  say what, now? Domain privacy protection?  Well, domain privacy protection is just what it says…

Should You Use a Hyphen in a Domain Name? Advantages and Disadvantages of URL Dashes
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Should You Use a Hyphen in a Domain Name? Advantages and Disadvantages of URL Dashes

Can a hyphen in a domain name affect SEO? No. But should you use dashes in URLs? Depends. Find out all you need to know.  So, you’ve picked the perfect business name only to find the matching domain isn’t available. Cue the never-ending ‘hyphen in domain name’ debate. Whether or not you should put a…

How to Redirect a Domain to Another Domain: Domain Name Forwarding Explained
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How to Redirect a Domain to Another Domain: Domain Name Forwarding Explained

Read this article to learn all about how to redirect one domain to another.  If you want to find out how to redirect a domain to another domain, congrats! You’ve been pointed to the right place. Your website is a massive deal for your brand. It’s your big sign, shopfront, shelves, counter and everything else,…

Why .store Is the Perfect Domain Extension for Your Online Shop
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Why .store Is the Perfect Domain Extension for Your Online Shop

In the vast, ever-evolving eCommerce landscape, filled to the brim with new digital marketplaces, standing out is vital for online shop owners. And you shouldn’t underestimate the impact your top-level domain can have on your brand’s online presence. Over the last 12 months, the .store registry commissioned Contrast Digital to run a TLD experiment to…

Short Domain Names: A Top Guide to the Benefits of Short URLs & How To Find Them
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Short Domain Names: A Top Guide to the Benefits of Short URLs & How To Find Them

What can a short domain name do for your business? Are there even any left to choose from? Find out more. Short domain names can pack a punch, so it’s no wonder they’re so popular. Some of the biggest companies in the world use them and with good reason. In this article, we’re going to…