How to Lock or Unlock Your Domain: A Guide to What a Domain Lock Is and What it Does
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How to Lock or Unlock Your Domain: A Guide to What a Domain Lock Is and What it Does

Welcome to our guide on locking and unlocking your domain name. Your domain name is your business’ virtual address. If you’re creating a website for your business, it’s important to understand how to secure your domain name. In this guide, we’ll explore the world of domain locks and explain what they are, why they matter,…

The Best AI Content Optimization Tools for 2025
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The Best AI Content Optimization Tools for 2025

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an…

How to Do a Backlink Gap Analysis (With Template)
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How to Do a Backlink Gap Analysis (With Template)

A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links could also improve your site’s SEO.  This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll…

Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True
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Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True

Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate that this is true overall, but for certain types of queries, links matter more. I still believe that links should be a part of your SEO strategy, but they shouldn’t…

What Is Domain Flipping? 8 Steps to Getting Started, and Tips to Profit from Domains in 2025
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What Is Domain Flipping? 8 Steps to Getting Started, and Tips to Profit from Domains in 2025

Have you ever heard of domain flipping? It’s an unusual way to make some extra cash online. Basically, you buy a domain name for a low price and then sell it for a higher price to make a profit.  Sound familiar? It’s kind of like buying and selling real estate (or Pokémon cards) but instead…

.org vs .com: What’s the Difference & How to Choose Which Domain Extension Is For You
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.org vs .com: What’s the Difference & How to Choose Which Domain Extension Is For You

.com and .org are both well-known examples of domain extensions. But what is .com exactly, and what is .org? And does it matter which one you use? (Spoiler alert: yes.) When you set up a website for a business or a non-profit organisation, you might think the most important part of the address is the…

What Are Referring Domains? A Guide to Referring Domains vs Backlinks + SEO Impact 
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What Are Referring Domains? A Guide to Referring Domains vs Backlinks + SEO Impact 

New to the world of referring domains? Let’s take a look at what they are and how you can use them.  Know as much about referring domains as you do about the amount of water on Mars? Well, for any business with an online presence, getting traffic to your website, upping engagement, and building brand…

What is Domain Privacy Protection & Do I Need It? A Guide to Protecting Information
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What is Domain Privacy Protection & Do I Need It? A Guide to Protecting Information

In this article, we explore what domain privacy protection is and why it matters.  You’re busy securing your domain. It’s the name you’ve always wanted, so you’re super excited. Then, you notice the option to add domain privacy protection. Wait…  say what, now? Domain privacy protection?  Well, domain privacy protection is just what it says…