How Do AI Content Detectors Work? Answers From a Data Scientist
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How Do AI Content Detectors Work? Answers From a Data Scientist

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But…

AI Content Creation: My Process for High-Quality, SEO-Friendly Articles
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AI Content Creation: My Process for High-Quality, SEO-Friendly Articles

AI can write, but let’s be honest; it can also sound (dare I say) robotic.  Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable content…

How to Do a Backlink Gap Analysis (With Template)
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How to Do a Backlink Gap Analysis (With Template)

A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links could also improve your site’s SEO.  This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll…

How to Build an SEO Topical Map (With Template)
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How to Build an SEO Topical Map (With Template)

An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics.  It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a…

How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)
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How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)

Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Tim Soulo on LinkedIn There’s no right…

8 Websites Driving Insane Traffic Using… Calculators
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8 Websites Driving Insane Traffic Using… Calculators

Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks from Google to their websites. In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Groww.in Domain Rating: 75…

15 AI Content Creation Tools to Add to Your Tech Stack
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15 AI Content Creation Tools to Add to Your Tech Stack

We’re not exactly short on AI content creation tools as we head into 2025—in this list, you’ll see some ol’ faithfuls, and some that are hot-off-the-shelf. In any case, they are 15 of my top finds, complete with example workflows and use cases. Here they are, in no particular order: ChatGPT is an AI chatbot that…