Most pages that rank #1 for a keyword don’t just rank for that one term. They rank for hundreds—sometimes thousands—of related keywords. Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn…
How much traffic do AI Overviews drive? How much awareness do they create for your brand? And how can you track that over time? These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… Ahrefs Web Analytics, our GA4 alternative. The source…
The same principles apply to backlinks. When other sites link to you using topically relevant anchor text, it helps search engines understand what topics you’re associated with. Something to keep in mind if you’re running a link building campaign.
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses and citations to find out what actually works. Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew…
AI tools make it easier than ever to create content at scale, but they’ve also made it harder than ever to stand out. When everyone uses similar tools and targets the same keywords, your brand becomes the differentiator. Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities,…
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a liability. Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you…
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster and, frankly, better. Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. Aleyda…
AI may be killing search clicks, but we’re still reading content—especially the good stuff. At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs’ Digest. Below you’ll find our favorites–the blogs that have made…
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said. YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand….
If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you exist. This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility,…
Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a slide and defend in your budget/RFP meetings, this is the place for you. We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Ruler Analytics)…
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot be overstated. Here are the four themes that defined Ahrefs Evolve 2025 for me. Pro Tip Want to…
