As a marketer, I want to know if there are specific things I should do to improve our LLM visibility that I am not currently doing as part of my routine marketing and SEO efforts. So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GEO, such that it doesn’t…
AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations. But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of…
This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing visibility in Google Search — from local credit unions and solo advisors to national investment firms and fintech platforms. We’ll walk through practical strategies to help you earn trust, demonstrate expertise, attract qualified leads, and stay compliant. The…
There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches. By Google’s own admission, these kinds of “E-E-A-T” sensitive queries should be reserved for only the…
Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if it’s worth learning—or even possible—without a computer science degree. But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for…
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses…
Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading. A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows a lifecycle…
We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. ad targeting, according to research from SurveyMonkey. The best AI marketing tools help users save time and…
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes…
Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO really has changed: Talk to website owners, and you’ll even hear whispers that some companies are losing 20–40% of their monthly clicks from search. 1…
What are the top search engines in the world? It depends on what you’re looking for. Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search engine over others because of specific use cases. So, here are the top search engines, classified…
![How to Analyze a Sudden Drop in Website Traffic [With Template]](https://www3.wiredgorilla.com/wp-content/uploads/2025/02/how-to-analyze-a-sudden-drop-in-website-traffic-with-template-768x391.png)
A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility declines, and conversions take a hit—leaving you scrambling for answers. But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in…
