We’ve attended dozens of SEO conferences and found some standout events that consistently deliver value, insight, and real connections. Here are the ones we think are worth attending in 2025. Conference When Location BrightonSEO, US Sep. 23 & 24, 2025 San Diego, USA WTSFest Philadelphia Oct. 7, 2025 Philadelphia, USA Ahrefs Evolve ⭐️ Oct. 14 & 15, 2025 San…
In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content. Yet there are still many SEOs and digital marketers…
We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even identify the specific AI models used to create the text. There are tons of AI detectors available. And, while ours is the only one that can…
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored…
I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair shops that helped me out, as well as the car that I bought, through Google. If they hadn’t shown up when I was looking, I…
AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are already out of date. So we did the digging for you. Here are 80+ current, credible,…
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in. That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the…
Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, but they aren’t showing up. A post by Tom Critchlow on LinkedIn made me wonder how a click on a link in AI Mode would be recorded in analytics. The tl;dr is that clicks…
We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in this post: If you’re tricking, sculpting,…
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind…
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand name, add up the searches for every competing brand, then divide your number by that total and multiply by 100. For example, let’s say your brand…
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly… It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that…
