My Exact 7-Step Framework for Brand SEO (With Templates)
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My Exact 7-Step Framework for Brand SEO (With Templates)

Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived.  However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored…

Good SEO Plus Lazy Marketing Won’t Cut It Anymore
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Good SEO Plus Lazy Marketing Won’t Cut It Anymore

SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in.  That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the…

15 AEO Tools That Will Help You Optimize for LLMs
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15 AEO Tools That Will Help You Optimize for LLMs

AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind…

Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
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Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand

Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners.  If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly…  It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that…

What Is llms.txt, and Should You Care About It?
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What Is llms.txt, and Should You Care About It?

Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llmstext.org. In a nutshell, it’s a text file designed to tell LLMs where to find the good stuff: API documentation, return policies,…