Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode, and AI Overviews. Let’s get into it. Ahrefs Brand Radar. In Brand Radar, ChatGPT, Copilot, Gemini and Perplexity share the same question pool—while AI Overview and…
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster and, frankly, better. Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. Aleyda…
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show up in AI search. For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the…
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even list it as a traffic source. There’s an entirely new visitor channel quietly growing faster than Google Search, sending higher-intent users who convert at rates that make traditional search traffic look inefficient. In this guide, you’ll learn what…
Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project management tips, and Asana’s guides get referenced. At first glance, it looks like only big brands get cited in AI answers. In the top 10…
An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google’s AI Overviews, ChatGPT, and Perplexity. It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how…
Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved with precision so you show up in all the places that matter, exactly as you want to be represented. That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and…
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing…
If you’re creating applications that access Drupal’s data and need to act like a logged-in user, you’ll want to use OAuth for authentication. This process of setting up OAuth and understanding the flow of making authenticated HTTP requests can be a bit daunting. We’ve added videos to 3 tutorials that deal with this process: After…
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to…
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand. Welcome to the new era of brand mention monitoring. ChatGPT,…
UX and SEO are interconnected in more ways than many people realize. User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here’s everything you need to…
