In 30 seconds, here’s what you need to know about the differences between SEO and GEO: SEO (Search Engine Optimization): Getting your website to show up in Google searches. Goal: Get people to click your link. GEO (Generative Engine Optimization): Getting AI chatbots like ChatGPT to mention your brand or information. Goal: Get AI to quote and…
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click and sift through different websites. SEO is still essential for brands to show up in these answers, but visibility now depends on more than rankings. What matters is whether your…
There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI age….
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime. Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often…
Due to popular demand, Ahrefs Evolve is back. And this time, we’re in San Diego. After hosting 500 marketers and 18 top speakers in the heart of tropical Singapore, we’re bringing our flagship marketing conference stateside this October. Hello, San Diego! And there’s only one teeny-tiny little thing standing between you and two days of world-class talks…
We’ve attended dozens of SEO conferences and found some standout events that consistently deliver value, insight, and real connections. Here are the ones we think are worth attending in 2025. Conference When Location BrightonSEO, US Sep. 23 & 24, 2025 San Diego, USA WTSFest Philadelphia Oct. 7, 2025 Philadelphia, USA Ahrefs Evolve ⭐️ Oct. 14 & 15, 2025 San…
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and images. This guide walks you through the entire process, step by step. Imagine having a fully…
According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I do. Honestly, I can’t even remember how I worked without it—and I don’t want to. It gives me a “second brain” and superhuman speed, and takes care…
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly… It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that…
