We’re sharing the content that worked hardest for us in 2025, to give you an idea of what might work for you in 2026. And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro…
AI tools make it easier than ever to create content at scale, but they’ve also made it harder than ever to stand out. When everyone uses similar tools and targets the same keywords, your brand becomes the differentiator. Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities,…
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster and, frankly, better. Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. Aleyda…
AI may be killing search clicks, but we’re still reading content—especially the good stuff. At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs’ Digest. Below you’ll find our favorites–the blogs that have made…
Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a slide and defend in your budget/RFP meetings, this is the place for you. We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Ruler Analytics)…
UX and SEO are interconnected in more ways than many people realize. User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here’s everything you need to…
In 30 seconds, here’s what you need to know about the differences between SEO and GEO: SEO (Search Engine Optimization): Getting your website to show up in Google searches. Goal: Get people to click your link. GEO (Generative Engine Optimization): Getting AI chatbots like ChatGPT to mention your brand or information. Goal: Get AI to quote and…
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click and sift through different websites. SEO is still essential for brands to show up in these answers, but visibility now depends on more than rankings. What matters is whether your…
There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI age….
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime. Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often…
Due to popular demand, Ahrefs Evolve is back. And this time, we’re in San Diego. After hosting 500 marketers and 18 top speakers in the heart of tropical Singapore, we’re bringing our flagship marketing conference stateside this October. Hello, San Diego! And there’s only one teeny-tiny little thing standing between you and two days of world-class talks…
We’ve attended dozens of SEO conferences and found some standout events that consistently deliver value, insight, and real connections. Here are the ones we think are worth attending in 2025. Conference When Location BrightonSEO, US Sep. 23 & 24, 2025 San Diego, USA WTSFest Philadelphia Oct. 7, 2025 Philadelphia, USA Ahrefs Evolve ⭐️ Oct. 14 & 15, 2025 San…
