We’ve attended dozens of SEO conferences and found some standout events that consistently deliver value, insight, and real connections. Here are the ones we think are worth attending in 2025. Conference When Location BrightonSEO, US Sep. 23 & 24, 2025 San Diego, USA WTSFest Philadelphia Oct. 7, 2025 Philadelphia, USA Ahrefs Evolve ⭐️ Oct. 14 & 15, 2025 San…
Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of programmatic and content-based strategies. Get an account for Ahrefs. Everyday once you wake up, open it and check it while you drink your morning coffee. Look into the keywords you rank for, and then what your competition ranks for. Then…
We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even identify the specific AI models used to create the text. There are tons of AI detectors available. And, while ours is the only one that can…
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and images. This guide walks you through the entire process, step by step. Imagine having a fully…
Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation since they may use some of the traditional search signals, whereas the other systems may not. For traditional search, usually the page-level metrics are more…
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored…
I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair shops that helped me out, as well as the car that I bought, through Google. If they hadn’t shown up when I was looking, I…
Google is forever telling us that AI search is better quality… When they [users] get to a decision to click out, it’s a more highly qualified click… What we hope to see over time—and we don’t have any data to share on this—is more time spent on site, which is what we see organically in…
I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes. I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT,…
When I was writing documentation for Drupal CMS’s SEO Tools recommended add-on (aka “recipe”), I realized that not all Drupal site users may be up-to-date on the essentials of SEO and how Drupal can help you make your site discoverable by your target audiences. While Drupal has long been a solid foundation for building search-friendly…
Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t…
With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s…
