A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links could also improve your site’s SEO. This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll…
An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics. It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a…
Well, what is ICANN? Well, the Internet is so complex that most of us mere mortals can barely comprehend how it works. We just enjoy being able to use it whenever we want, for whatever we want. Most of the time, it runs pretty smoothly, so we don’t really give much thought to the mechanics…
Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Tim Soulo on LinkedIn There’s no right…
These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). long-tail keywords (e.g., “affordable personal injury lawyer in New York”), rather than generic, broad keywords like “personal injury lawyer” Using negative keywords to prevent your ads from appearing on irrelevant searches. Improving your Quality…
Have you ever heard of domain flipping? It’s an unusual way to make some extra cash online. Basically, you buy a domain name for a low price and then sell it for a higher price to make a profit. Sound familiar? It’s kind of like buying and selling real estate (or Pokémon cards) but instead…
We’ve analyzed 2,500 startups to identify the fastest-growing companies in search over the last year. 2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like AI and…
Get the week’s best marketing content As of 2024, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “gmail,” “wordle,“and “google.” Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords: Keywords…
Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein powder.” This was a pretty lucrative keyword given its commercial intent and high search volume. Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the…
Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks from Google to their websites. In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Groww.in Domain Rating: 75…
It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a headstart on your next project. I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of…
Ever clicked on a link only to be met with an error message? A website not working is frustrating, right? In today’s digital world, people want to access any page anytime. They want it fast. They want it now. So what happens when a website’s down? If you operate a site, it could mean losing…
