Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out
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Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out

SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis between organic traffic and stock price on, say, Nasdaq, you suddenly get a strong positive correlation. Here’s why that happens and what it means. Ahrefs API and Polygon’s APIs to get the stock monthly closing price, monthly market cap,…

How to Analyze a Sudden Drop in Website Traffic [With Template]
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How to Analyze a Sudden Drop in Website Traffic [With Template]

A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility declines, and conversions take a hit—leaving you scrambling for answers.  But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in…

How to Lock or Unlock Your Domain: A Guide to What a Domain Lock Is and What it Does
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How to Lock or Unlock Your Domain: A Guide to What a Domain Lock Is and What it Does

Welcome to our guide on locking and unlocking your domain name. Your domain name is your business’ virtual address. If you’re creating a website for your business, it’s important to understand how to secure your domain name. In this guide, we’ll explore the world of domain locks and explain what they are, why they matter,…

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)
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63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the most common referral sources, and how that differs depending on the size of the site. We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999…

The Best AI Content Optimization Tools for 2025
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The Best AI Content Optimization Tools for 2025

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an…

How to Do a Backlink Gap Analysis (With Template)
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How to Do a Backlink Gap Analysis (With Template)

A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links could also improve your site’s SEO.  This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll…

How to Build an SEO Topical Map (With Template)
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How to Build an SEO Topical Map (With Template)

An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics.  It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a…

How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)
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How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)

Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Tim Soulo on LinkedIn There’s no right…

100 Most Expensive Keywords for Google Ads in 2025
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100 Most Expensive Keywords for Google Ads in 2025

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). long-tail keywords (e.g., “affordable personal injury lawyer in New York”), rather than generic, broad keywords like “personal injury lawyer” Using negative keywords to prevent your ads from appearing on irrelevant searches. Improving your Quality…

What Is Domain Flipping? 8 Steps to Getting Started, and Tips to Profit from Domains in 2025
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What Is Domain Flipping? 8 Steps to Getting Started, and Tips to Profit from Domains in 2025

Have you ever heard of domain flipping? It’s an unusual way to make some extra cash online. Basically, you buy a domain name for a low price and then sell it for a higher price to make a profit.  Sound familiar? It’s kind of like buying and selling real estate (or Pokémon cards) but instead…

The 50 Fastest-Growing Companies (January 2025)
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The 50 Fastest-Growing Companies (January 2025)

We’ve analyzed 2,500 startups to identify the fastest-growing companies in search over the last year. 2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like AI and…