5 Smart Ways to Spy On Your Competitors’ Ads
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5 Smart Ways to Spy On Your Competitors’ Ads

Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to…

Link Masking: A Guide to What Link Cloaking Is, How To Mask URLs In 5 Steps
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Link Masking: A Guide to What Link Cloaking Is, How To Mask URLs In 5 Steps

URLs are vital to your online brand identity. But when and how should you be using link masking? Allow us to explain. Table of Contents Link masking is used by heaps of websites to show content on the web under a different URL than the one that actually hosts it. There are tonnes of reasons…