Every introduction to coding starts with a “Hello, World!” example, right? With Drupal, it’s a bit more complex than just echo “Hello, World!”. To follow Drupal best practices, we should provide content from our custom code in a way that allows a site administrator to choose where and when it’s shown, instead of hard-coding those…
We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the most common referral sources, and how that differs depending on the size of the site. We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999…
Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an…
With the release of Drupal 11.1, there’s a cool new feature for developers: Hooks can now be implemented as class methods using PHP attributes instead of functions. This change is a major step forward in modernizing Drupal’s codebase. While procedural function-based hooks are still supported (and will be for some time), developers writing new code…
There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But…
In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next time. Like any good event organizer, we sent out post-event surveys to…
AI can write, but let’s be honest; it can also sound (dare I say) robotic. Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable content…
A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links could also improve your site’s SEO. This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll…
An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics. It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a…
Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s integrated into your systems can be even harder. Make sure you do your homework and select the right platform for you. Choosing an enterprise SEO platform can be complicated. Let’s look at what is involved in…
Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate that this is true overall, but for certain types of queries, links matter more. I still believe that links should be a part of your SEO strategy, but they shouldn’t…
Well, what is ICANN? Well, the Internet is so complex that most of us mere mortals can barely comprehend how it works. We just enjoy being able to use it whenever we want, for whatever we want. Most of the time, it runs pretty smoothly, so we don’t really give much thought to the mechanics…
