We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series of experiments looking at the relationship between the URLs cited by AI assistants, and the results found in Google when searching for the same topics….
When you search on the internet, there’s a good chance LLMs are involved somewhere in the process. If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to know the “secret” to AI visibility, but the…
AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how often does it happen? To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to…
It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search visibility and stock prices. (Source) If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in AI search. This post is…
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online. And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often…
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks to Google. You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that…
Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for yet…
There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI age….
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side, we’ve got how people feel about SEO these days—the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything obsolete. But on the other hand, the data tells a totally different story. The data…
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive clicks?”, and “Is there a way to engineer more clicks from zero-click search?” I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI…
Due to popular demand, Ahrefs Evolve is back. And this time, we’re in San Diego. After hosting 500 marketers and 18 top speakers in the heart of tropical Singapore, we’re bringing our flagship marketing conference stateside this October. Hello, San Diego! And there’s only one teeny-tiny little thing standing between you and two days of world-class talks…
Keeping a Drupal site secure means staying on top of security updates, which are a kind of patch-level update. You may have heard of Automatic Updates, a tool that helps you apply patch-level updates to your site without the need to manually use Composer on the command line. Perhaps you’ve installed Drupal CMS and encountered…
