Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of ChatGPT prompts and save $8,400 annually. The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe…
Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project management tips, and Asana’s guides get referenced. At first glance, it looks like only big brands get cited in AI answers. In the top 10…
An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google’s AI Overviews, ChatGPT, and Perplexity. It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how…
Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved with precision so you show up in all the places that matter, exactly as you want to be represented. That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and…
But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your owned audience, and shape how AI represents your brand. I’ll walk you through tactics that help you accomplish all of the above—without eating up days of your time. Watch tutorial on YouTube keyword research and written great content, it’s…
I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand what types of content AI is referencing right now. You can repeat this analysis yourself pretty easily. Just do an open database search in Brand Radar, head to the “Cited pages” report for your desired AI assistant, and export…
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing…
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand. Welcome to the new era of brand mention monitoring. ChatGPT,…
We analyzed our Brand Radar database of 9.6 million ChatGPT queries to find the most visible, pitch-worthy publishers in ChatGPT responses. Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI. Health.com. Condé Nast publications also showed up multiple times (e.g. Wired,…
The pros are of using AI for content are obvious: content gets done faster, cheaper, and often technically better. But there are cons, too, like the fact that AI-generated content wears a stigma of cheating, a lazy shortcut. In fact, one study showed that most people would rather wait years for a lower-quality, human-written book…
Millions of people still turn to Google for answers. But there’s also a growing number of people who are turning to AI assistants like ChatGPT, Claude, and Perplexity directly for answers and getting their tasks done. If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience….
Visibility in AI search is still in its early stages, which means you’re not late to the game—you’re actually early. Most businesses haven’t even started tracking their AI mentions, let alone optimizing for them. This creates a genuine first-mover advantage for those who act now. This guide will walk you through everything you need to know…
