100 most cited domains in ChatGPT globally The top most cited domains in ChatGPT globally are Reddit, Wikipedia (English, Spanish, and German versions), Amazon, and TechRadar. Globally, ChatGPT seems to prefer authoritative and well-known publications, with sites like TechRadar, The Sun, Times of India, Forbes, Wired, and more high on the list. # Domain Mentions 1…
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the week’s best marketing content We analyzed our Brand Radar database of 5.5 million AI Mode queries to identify the domains that appear most often in Google’s AI Mode responses. These are the 100 most cited domains, along with…
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series of experiments looking at the relationship between the URLs cited by AI assistants, and the results found in Google when searching for the same topics….
AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how often does it happen? To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to…
It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search visibility and stock prices. (Source) If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in AI search. This post is…
Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data…
In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by ChatGPT, Gemini, and Copilot appear in Google’s top 10 results for the same prompt. Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed…
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations across 7 AI search platforms to find out. As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory, we used…
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive clicks?”, and “Is there a way to engineer more clicks from zero-click search?” I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI…
We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year. AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally, AI Overviews seem to overlap…
If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. SEO still matters. Higher rankings improve your chances of AI Overview citations. And if you can rank high and get cited, you’re more likely to be featured prominently in the AI Overview. However, our…
How much do traditional and AI search results overlap? AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results is to be expected. But how much does your visibility in search align with your presence…
