Get the week’s best marketing content These are the 100 most searched people, along with their monthly search volumes. Equipboard has taken this idea seriously and created a site around the gear used by professional musicians. You can do the same for your industry too. Here’s how: Go to Keywords Explorer Enter the names of…
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the natural assumption was that AI Mode simply expands on the same information, taking AI Overview’s concise answer and adding more detail from the same sources. But after analyzing 730,000 response pairs, we found something unexpected:…
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode, and AI Overviews. Let’s get into it. Ahrefs Brand Radar. In Brand Radar, ChatGPT, Copilot, Gemini and Perplexity share the same question pool—while AI Overview and…
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI tools confidently repeat the lies. Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter…
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next leading AI-first platform, Perplexity. Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses? Our latest research…
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show up in AI search. For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the…
Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a slide and defend in your budget/RFP meetings, this is the place for you. We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Ruler Analytics)…
Just how stable are AI Overviews? If you manage to get your brand mentioned or cited in them, can you take the rest of the month off? Or do you have to fight for ongoing visibility? To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI…
What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even target SERPs without them? To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86…
Get the week’s best marketing content We analyzed our Brand Radar database of 108 million AI Overview queries to see which countries have the most AI Overviews present in Google search results. These are the top 50 countries with the biggest proportion of AI Overviews worldwide. language coverage for AI Mode as well, so these…
I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand what types of content AI is referencing right now. You can repeat this analysis yourself pretty easily. Just do an open database search in Brand Radar, head to the “Cited pages” report for your desired AI assistant, and export…
How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed billions of clicks and impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. 96.98% of desktop clicks happen in the top 10 In August 2025, 96.98%…
