In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even list it as a traffic source. There’s an entirely new visitor channel quietly growing faster than Google Search, sending higher-intent users who convert at rates that make traditional search traffic look inefficient. In this guide, you’ll learn what…
AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for answers—handling millions of prompts every day. Even Google now uses AI to generate summaries right at the top of search results. This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the…
Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project management tips, and Asana’s guides get referenced. At first glance, it looks like only big brands get cited in AI answers. In the top 10…
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to…
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand. Welcome to the new era of brand mention monitoring. ChatGPT,…
Visibility in AI search is still in its early stages, which means you’re not late to the game—you’re actually early. Most businesses haven’t even started tracking their AI mentions, let alone optimizing for them. This creates a genuine first-mover advantage for those who act now. This guide will walk you through everything you need to know…
In 30 seconds, here’s what you need to know about the differences between SEO and GEO: SEO (Search Engine Optimization): Getting your website to show up in Google searches. Goal: Get people to click your link. GEO (Generative Engine Optimization): Getting AI chatbots like ChatGPT to mention your brand or information. Goal: Get AI to quote and…
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and AI assistants like ChatGPT, and Gemini. The goal is to make sure your brand shows up when AI tools answer user questions, even if no…
This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing visibility in Google Search — from local credit unions and solo advisors to national investment firms and fintech platforms. We’ll walk through practical strategies to help you earn trust, demonstrate expertise, attract qualified leads, and stay compliant. The…
So, what’s the price of an SSL certificate in 2025? Our handy guide to prices and what you get for your money has you covered. Table of Contents So, you’ve finally decided to get an SSL certificate to make sure your website is secure and gives your visitors confidence. But how much does an SSL…
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses…
Need to know how to use Gmail with a custom domain? Be prepared to discover everything you need, plus a shiny new alternative maybe. Step this way… Why would you want to use Gmail with a custom domain? Well, every business wants to really connect with its customers. If you’re anything like the majority of…
