AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how often does it happen? To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to…
URLs are vital to your online brand identity. But when and how should you be using link masking? Allow us to explain. Table of Contents Link masking is used by heaps of websites to show content on the web under a different URL than the one that actually hosts it. There are tonnes of reasons…
Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if it’s worth learning—or even possible—without a computer science degree. But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for…
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option, but it isn’t perfect—it’s slow, sometimes misses…
Renewing your website’s lease on the Internet for another year. Your domain is your castle. It’s the name of your website, and it may be responsible for most of your sales. Domain renewal should be one of the most important tasks on your to-do list, and letting it lapse can cause so much damage. Knowing…
Read this article to learn all about how to redirect one domain to another. If you want to find out how to redirect a domain to another domain, congrats! You’ve been pointed to the right place. Your website is a massive deal for your brand. It’s your big sign, shopfront, shelves, counter and everything else,…
