Top Google Searches (January 2025)

As of 2024, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “gmail,” “wordle,“and “google.”

Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords:

Keywords Explorer. 

Keywords Explorer, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country sorted by monthly search volume in descending order.

Blank search in Keywords Explorer

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 200+ countries in our database.

Countries dropdown in Keywords Explorer

We also show SEO metrics like:

  • The keyword’s search intent (informational, navigational, commercial, or branded)
  • Keyword Difficulty (KD)
  • Its search volume growth over the past 3 months
  • Its mobile/desktop search distribution 
  • Global search volume
  • Traffic Potential (TP)
  • Global TP
  • Cost-per-click (CPC)
  • Parent Topic

To see the current top-ranking pages for any query, hit the SERP button.

SERP Overview in Keywords Explorer
Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “Netflix” and go to the Matching terms report, you will find >2 million keyword ideas sorted by monthly search volume.

Matching terms report

How is this useful?

Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

Include filter in Keywords Explorer

Want to do keyword research for your site? Sign up for Keywords Explorer. 

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