There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work.
AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet.
But as it turns out, we’re building an AI content detector at Ahrefs.
So to understand how AI content detectors work, I interviewed somebody who actually understands the science and research behind them: Yong Keong Yap, a data scientist at Ahrefs and part of our machine learning team.
Further reading
- Junchao Wu, Shu Yang, Runzhe Zhan, Yulin Yuan, Lidia Sam Chao, Derek Fai Wong. 2025. A Survey on LLM-Generated Text Detection: Necessity, Methods, and Future Directions.
- Simon Corston-Oliver, Michael Gamon, Chris Brockett. 2001. A Machine Learning Approach to the Automatic Evaluation of Machine Translation.
- Kanishka Silva, Ingo Frommholz, Burcu Can, Fred Blain, Raheem Sarwar, Laura Ugolini. 2024. Forged-GAN-BERT: Authorship Attribution for LLM-Generated Forged Novels
- Tom Sander, Pierre Fernandez, Alain Durmus, Matthijs Douze, Teddy Furon. 2024. Watermarking Makes Language Models Radioactive.
- Elyas Masrour, Bradley Emi, Max Spero. 2025. DAMAGE: Detecting Adversarially Modified AI Generated Text.
Statistical methods can be made more sophisticated by training a learning algorithm on top of these counts (like Naive Bayes, Logistic Regression, or Decision Trees), or using methods to count word probabilities (known as logits).
2. Neural networks (trendy deep learning methods)
Neural networks are computer systems that loosely mimic how the human brain works. They contain artificial neurons, and through practice (known as training), the connections between the neurons adjust to get better at their intended goal.
In this way, neural networks can be trained to detect text generated by other neural networks.
Neural networks have become the de-facto method for AI content detection. Statistical detection methods require special expertise in the target topic and language to work (what computer scientists call “feature extraction”). Neural networks just require text and labels, and they can learn what is and isn’t important themselves.
Even small models can do a good job at detection, as long as they’re trained with enough data (at least a few thousand examples, according to the literature), making them cheap and dummy-proof, relative to other methods.
LLMs (like ChatGPT) are neural networks, but without additional fine-tuning, they generally aren’t very good at identifying AI-generated text—even if the LLM itself generated it. Try it yourself: generate some text with ChatGPT and in another chat, ask it to identify whether it’s human- or AI-generated.
Here’s o1 failing to recognise its own output:

3. Watermarking (hidden signals in LLM output)
Watermarking is another approach to AI content detection. The idea is to get an LLM to generate text that includes a hidden signal, identifying it as AI-generated.
Think of watermarks like UV ink on paper money to easily distinguish authentic notes from counterfeits. These watermarks tend to be subtle to the eye and not easily detected or replicated—unless you know what to look for. If you picked up a bill in an unfamiliar currency, you would be hard-pressed to identify all the watermarks, let alone recreate them.
Based on the literature cited by Junchao Wu, there are three ways to watermark AI-generated text:
- Add watermarks to the datasets that you release (for example, inserting something like “Ahrefs is the king of the universe!” into an open-source training corpus. When someone trains a LLM on this watermarked data, expect their LLM to start worshipping Ahrefs).
- Add watermarks into LLM outputs during the generation process.
- Add watermarks into LLM outputs after the generation process.
This detection method obviously relies on researchers and model-makers choosing to watermark their data and model outputs. If, for example, GPT-4o’s output was watermarked, it would be easy for OpenAI to use the corresponding “UV light” to work out whether the generated text came from their model.
But there might be broader implications too. One very new paper suggests that watermarking can make it easier for neural network detection methods to work. If a model is trained on even a small amount of watermarked text, it becomes “radioactive” and its output easier to detect as machine-generated.

When testing Singlish text on a detection model trained primarily on news articles, it fails, despite performing well for other types of English text:

They struggle with partial detection
Almost all of the AI detection benchmarks and datasets are focused on sequence classification: that is, detecting whether or not an entire body of text is machine-generated.
But many real-life uses for AI text involve a mixture of AI-generated and human-written text (say, using an AI generator to help write or edit a blog post that is partially human-written).
This type of partial detection (known as span classification or token classification) is a harder problem to solve and has less attention given to it in open literature. Current AI detection models do not handle this setting well.
They’re vulnerable to humanizing tools
Humanizing tools work by disrupting patterns that AI detectors look for. LLMs, in general, write fluently and politely. If you intentionally add typos, grammatical errors, or even hateful content to generated text, you can usually reduce the accuracy of AI detectors.
These examples are simple “adversarial manipulations” designed to break AI detectors, and they’re usually obvious even to the human eye. But sophisticated humanizers can go further, using another LLM that is finetuned specifically in a loop with a known AI detector. Their goal is to maintain high-quality text output while disrupting the predictions of the detector.
These can make AI-generated text harder to detect, as long as the humanizing tool has access to detectors that it wants to break (in order to train specifically to defeat them). Humanizers may fail spectacularly against new, unknown detectors.

Test this out for yourself with our simple (and free) AI text humanizer.
This analogy is relevant for AI content detection. Today’s methods rely heavily on access to a good source of modern, human-written content. But this source is becoming smaller by the day.
As AI is embedded into social media, word processors, and email inboxes, and new models are trained on data that includes AI-generated text, it’s easy to imagine a world where most content is “tainted” with AI-generated material.
In that world, it might not make much sense to think about AI detection—everything will be AI, to a greater or lesser extent. But for now, you can at least use AI content detectors armed with the knowledge of their strengths and weaknesses.
Similar Posts
Drupal CMS Guide Update: The Challenge of Documenting a Fast-Moving Open Source Product
Monday, Jan. 13th – 2 days before the Drupal CMS product launch I sat down at my desk this morning with the intent of working on creating screenshots for the documentation related to finding and installing recipes using the Drupal CMS UI. These images will accompany text that was written about a month ago, and…
How to Lock or Unlock Your Domain: A Guide to What a Domain Lock Is and What it Does
Welcome to our guide on locking and unlocking your domain name. Your domain name is your business’ virtual address. If you’re creating a website for your business, it’s important to understand how to secure your domain name. In this guide, we’ll explore the world of domain locks and explain what they are, why they matter,…
The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
Visibility in AI search is still in its early stages, which means you’re not late to the game—you’re actually early. Most businesses haven’t even started tracking their AI mentions, let alone optimizing for them. This creates a genuine first-mover advantage for those who act now. This guide will walk you through everything you need to know…
How to Detect AI-Generated Content
In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained AI-generated content. With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: it’s possible, but not foolproof. Here’s how…
Fresh Batch of New Videos Added to Module Developer Guide Tutorials
Every introduction to coding starts with a “Hello, World!” example, right? With Drupal, it’s a bit more complex than just echo “Hello, World!”. To follow Drupal best practices, we should provide content from our custom code in a way that allows a site administrator to choose where and when it’s shown, instead of hard-coding those…
Pardon Our Dust: New Tutorial Organization and Navigation Roll-Out
TL;DR: Heads up! We’re rolling out a new organization structure of our tutorials, courses, and guides, so that we can implement our new guide navigation. You may find the course navigation change at any time within the next couple of weeks. Use the “Was This Helpful?” form at the bottom of any tutorial to reach…
