Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out

backlinks. For example, Carecloud’s blog is reputable enough that Healthline cites it as a source.

Landing pages capture big (and small) demand

From deep product pages to sophisticated topic clusters, public companies craft landing pages for every type of search.

One of the best examples I’ve seen comes from Electronic Arts: they share real NFL player stats to help promote Madden NFL 25. It’s a clever twist on content marketing, blending authentic sports data with game promotion.

But examples like EA’s are few and far between. Most of the time, companies stick to tried-and-true strategies and simply execute them really well.

For instance, I came across quite a few topic clusters in my research. One stood out in particular: a single product-focused cluster that was pulling in nearly 37% of the site’s overall traffic.

Another thing I saw quite often was optimized clusters showing the site’s inventory. For example, when people look for “flights to Chicago”, they’ll likely find United’s landing page displaying their flight options — 29.3k estimated visits each month.

Makemytrip put together a collection of search-optimized landing pages, each offering different travel ideas based on how people search for their trips.

This helps them cover a wide range of queries resulting in an estimated 2.5M visits each month.

Airbnb uses a similar approach. Their topic clusters cater to searchers looking for specific types of accommodations, such as cabins, treehouses, glamping, and more.

Product landing pages with an informational twist are a common tactic among Nasdaq companies. They seamlessly blend product marketing with content marketing by introducing their offerings within educational content. The structure of this page says it all:

This tactic helped Micron rank twice for the same, high-volume keyword (“ddr5”).

Lastly, Matterport uses its own technology to create engaging SEO content. They maintain a gallery of famous places captured with their cameras, which are typically used to produce 3D real estate tours. That is quite brilliant.

Matterport’s gallery also welcomes user-generated content, which helps them cover even more keywords. This approach brings in over 45,000 visits each month. Here are some of the search queries they rank for to showcase their product:

Dictionaries, FAQs, and basic definitions = surprising traffic

I was genuinely surprised by this. Many public companies are leveraging good ‘ol dictionaries, and FAQs to effectively capture informational search intent and boost their organic traffic.

Some of the examples I found and their results put together in Ahrefs’ Batch Analysis.

And it’s often quite a significant portion of these sites’ traffic. For instance, Crowdstrike generates 33% traffic through a cluster about cybersecurity basics.

Qualcomm added over 18% traffic worth 68k with one landing page.

Why this “boring” type of content? It’s how Google understands the search intent behind these keywords. It means that at least for now, tackling a keyword like “enterprise cloud” with a purely product-oriented has a lower chance of ranking.

Free tools and resources pull in links and leads

Offering a useful resource — even if it’s just a re-packaged version of existing data — earns brands credibility, backlinks, and engaged visitors.

For example, Better makes it easy for people searching for a loan to find them by offering tools to help calculate and understand their options.

SoFi gets thousands of links and visits each month regularly publishing average US salaries.

And it’s not even original data.

Baker Hughes has published a weekly census of the number of drilling rigs actively exploring for or developing oil and natural gas in the United States and Canada… since the 1970s.

Adobe has more free tools than any company I’ve ever seen. They carve out high-demand features of premium products and publish them on optimized landing pages as free tools (with limited usage).

For instance, the background remover generates an estimated 2.9M visits each month promoting their Express tool suite.

Converting PDF to Word and vice verse could easily be one tool. But not if you’re creating landing pages for two separate keywords — you need two separate tools.

Here’s another awesome example: Newegg created a PC builder tool that attracts people searching for custom computers and recommends products from its own inventory. They even use AI for it.

Instacart follows this strategy, too. Their ideas directory attracts an estimated 448k visits each month and contributes 11.2% of the overall traffic. It offers things like metric converters, calculators, and even a list of different types of milk.

Indexing dynamic search results for the most popular keywords

Indexing dynamic search results in SEO refers to getting search engines to crawl and index pages on your website that are generated in response to user queries. These pages are created “on the fly” based on the specific keywords or filters users enter into your site’s search function.

A great example of this in action is Adobe. They effectively rank for time-sensitive terms like “happy new year 2024.” As the season approaches, Adobe can capitalize on the surge in searches, tapping into 206,000 searches in the US and 2.2 million globally.

The secret is to have the pages listed on your site map.

Etsy employs a similar strategy. By leveraging user-generated content, they’re able to target and rank for millions of non-branded keywords, consistently securing top 10 positions in search results.

Low-volume keywords can be hidden gems

Even in a bigger company, targeting niche, low-volume keywords can attract highly qualified leads and contribute to business growth, proving their value despite their lower search volume.

For example, the keyword “mass payouts” only gets around 100 visits each month in the US, but those searches are likely from businesses that are seriously interested. I found two Nasdaq companies competing for that low-volume keyword.

Another example: Beacon optimizes for the long tail to catch demand for high ticket sales.

Local SEO on a national scale

Several companies with a national reach are tapping into local SEO tactics — Texas Roadhouse and Potbelly are great examples. But the standout here is DoorDash and its clever “near me” strategy.

We’ve detailed how this page works in the teardown video below. At that time, the “restaurants near me” page alone received an estimated 9.1 million visits per month and a staggering traffic value of $41.6 million.