Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?

If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews?

We decided to find out.

SEO still matters. Higher rankings improve your chances of AI Overview citations. And if you can rank high and get cited, you’re more likely to be featured prominently in the AI Overview.

However, our study also suggests that there is something beyond traditional SEO. While we don’t yet know all the factors Google uses for AIO selection, it’s clear they’re not simply lifting the top search results.

Maybe, as our research suggests, it’s all about your brand and web mentions.

Factors that correlate with brand appearance in AI Overviews

If you’d like to track your branded mentions in AI Overviews, make sure to check out Brand Radar:

  1. Go to Ahrefs Brand Radar
  2. Hit the “Google AI Overviews” tab
  3. Search for your brand name
  4. Select “keyword OR AI Overview” from the dropdown
Brand Radar

This will show your total AI Overview ownership, and any growth or decline over time.

Any questions or comments? Let me know on LinkedIn.

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