2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a decade, but there’s never been a better time for us to ramp things up.
After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those brand wins come rolling in 😉
I needed a reliable way to track Ahrefs’ brand performance—regularly and over time.
Luckily for me, we already have a Looker Studio Template hooked up to all our main tools via the API, which made it easy to create a live, auto-updating dashboard of the key organic brand metrics I cared about.
Below, I show you exactly how to replicate this for your own brand.
Rank Tracker is useful for overview stats and project-level analysis. It helps you track SoV against competitors, SERP Feature ownership, and positions across a specific set of keywords.
Site Audit is useful when you want to go deep into the technical SEO side of things. It gives you indexability insights, on-page content issues, and core web vitals status updates.
I mostly wanted to monitor broad brand metrics, so I started off with the Site Explorer template, and then fed in Rank Tracker data to home-in on some of our most important keywords.
To adapt a template, just click on the three dots on the right and click “Make a copy”.
Then under “New data source” click “Create data source”…
…and search for your chosen Ahrefs data connector.
Choose your project, and leave all other fields blank—you can adjust them later on in the actual report. 
The exception to this rule is if you’re adding “Rank Tracker” as a data source. In this case, you’ll need to select a “Device type” before you can “Connect”.
On the next screen, hit “Add to report”.
This way you can quickly spot-check your brand positions, SERP features, share of voice, and traffic, and monitor any growth or decline with “sparkline” visuals.
Finally, set up an “Is your website filter” to monitor only your site, and sift out any competitors you track in your project.
Then create a pie chart to visualize your SERP Feature ownership.
1. Add “Keyword URL feature” as the dimension
2. Add “Keyword” as the metric
3. Add “Keyword” as the sort feature (by descending)
4. Add a filter “Keyword URL remove blanks” (Exclude → Keyword URL feature → Is Null)
Then build a simple table of keyword performance data, including metrics like volume, keyword difficulty (KD), positions, traffic, and traffic growth, so you can see the data behind performance peaks and troughs.
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