How to Build an SEO Topical Map (With Template)

An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics. 

It helps you:

• Make it easier for users to navigate your website
• Signal to search engines that your content comprehensively covers a topic
• Become an authority in a given industry or niche

In this guide, you’ll learn how to make a topical map for SEO. Unlike most other processes you’ll find online, this process factors in a topic’s relevance to your brand, business potential, and traffic potential.

This means you won’t risk creating content for topics no one cares about or that won’t help grow your business.

SEO topical mapping template, ask yourself these questions to identify your main topic.

• What’s your site’s core focus (as precisely as possible)?
• What do you want to be known for or considered an expert in?
• What specific themes tie all your content together?
• What parameters limit the scope of your products or services?

Then add your topic in the spreadsheet template:

SEO buy-in from non-SEO decision-makers.

Got your own SEO or marketing SOPs you’d love to share? We’re building an SOP library—connect with me on LinkedIn and share your favorite ones!