As of 2024, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “gmail,” “wordle,“and “google.”
Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords:
Need to see the most searched keywords in another country?
Hit the dropdown and choose one of the 200+ countries in our database.
We also show SEO metrics like:
- The keyword’s search intent (informational, navigational, commercial, or branded)
- Keyword Difficulty (KD)
- Its search volume growth over the past 3 months
- Its mobile/desktop search distribution
- Global search volume
- Traffic Potential (TP)
- Global TP
- Cost-per-click (CPC)
- Parent Topic
To see the current top-ranking pages for any query, hit the SERP button.
For example, if you search for “Netflix” and go to the Matching terms report, you will find >2 million keyword ideas sorted by monthly search volume.
How is this useful?
Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.
Want to do keyword research for your site? Sign up for Keywords Explorer.
Similar Posts
Python for SEO, Explained for Beginners
Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if it’s worth learning—or even possible—without a computer science degree. But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for…
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are already out of date. So we did the digging for you. Here are 80+ current, credible,…
Tools and Tips to Successfully Organize Your Small Business
Tools and Tips to Successfully Organize Your Small Business Running a small business involves juggling multiple tasks, from managing finances to handling customer relationships. Staying organised is essential for efficiency, productivity, and growth. Below is a detailed guide to essential tools and actionable tips to help streamline your operations effectively. Essential Tools to Organize Your…
How to Build an SEO Topical Map (With Template)
An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics. It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a…
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True
Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate that this is true overall, but for certain types of queries, links matter more. I still believe that links should be a part of your SEO strategy, but they shouldn’t…