As of 2024, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “gmail,” “wordle,“and “google.”
Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords:
Need to see the most searched keywords in another country?
Hit the dropdown and choose one of the 200+ countries in our database.
We also show SEO metrics like:
- The keyword’s search intent (informational, navigational, commercial, or branded)
- Keyword Difficulty (KD)
- Its search volume growth over the past 3 months
- Its mobile/desktop search distribution
- Global search volume
- Traffic Potential (TP)
- Global TP
- Cost-per-click (CPC)
- Parent Topic
To see the current top-ranking pages for any query, hit the SERP button.
For example, if you search for “Netflix” and go to the Matching terms report, you will find >2 million keyword ideas sorted by monthly search volume.
How is this useful?
Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.
Want to do keyword research for your site? Sign up for Keywords Explorer.
Similar Posts
The Top 50 Ecommerce Startups by Search Growth (Q1 2025)
We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year. When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark. If you want a playbook for growth, our list of the top ecommerce companies can show you whose…
The Top 5 Most Expensive Domain Names in 2024
Websites can sell for eye-watering sums. Hope you’re sitting down… Here, we reveal the most expensive domains and URLs and share top tips for buying and selling domains. Table of Contents The world’s most expensive domain names sell for truly eye-watering figures. It’s a given that owning a good domain name has heaps of advantages,…
How to Track and Analyze Your AI Traffic
AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations. But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of…