As of 2024, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “gmail,” “wordle,“and “google.”
Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords:
Need to see the most searched keywords in another country?
Hit the dropdown and choose one of the 200+ countries in our database.
We also show SEO metrics like:
- The keyword’s search intent (informational, navigational, commercial, or branded)
- Keyword Difficulty (KD)
- Its search volume growth over the past 3 months
- Its mobile/desktop search distribution
- Global search volume
- Traffic Potential (TP)
- Global TP
- Cost-per-click (CPC)
- Parent Topic
To see the current top-ranking pages for any query, hit the SERP button.
For example, if you search for “Netflix” and go to the Matching terms report, you will find >2 million keyword ideas sorted by monthly search volume.
How is this useful?
Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.
Want to do keyword research for your site? Sign up for Keywords Explorer.
Similar Posts
How to Redirect a Domain to Another Domain: Domain Name Forwarding Explained
Read this article to learn all about how to redirect one domain to another. If you want to find out how to redirect a domain to another domain, congrats! You’ve been pointed to the right place. Your website is a massive deal for your brand. It’s your big sign, shopfront, shelves, counter and everything else,…
How to Build a Website (Start to Finish, With Walkthroughs)
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and images. This guide walks you through the entire process, step by step. Imagine having a fully…
How to Use Gmail with a Custom Domain: An Easy Step-By-Step Guide to Setup for Newbies
Need to know how to use Gmail with a custom domain? Be prepared to discover everything you need, plus a shiny new alternative maybe. Step this way… Why would you want to use Gmail with a custom domain? Well, every business wants to really connect with its customers. If you’re anything like the majority of…
What Is Domain Flipping? 8 Steps to Getting Started, and Tips to Profit from Domains in 2025
Have you ever heard of domain flipping? It’s an unusual way to make some extra cash online. Basically, you buy a domain name for a low price and then sell it for a higher price to make a profit. Sound familiar? It’s kind of like buying and selling real estate (or Pokémon cards) but instead…
AI Overviews Reduce Clicks by 34.5%
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…
