100 Most Expensive Keywords for Google Ads in 2025

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).

long-tail keywords (e.g., “affordable personal injury lawyer in New York”), rather than generic, broad keywords like “personal injury lawyer”
  • Using negative keywords to prevent your ads from appearing on irrelevant searches.
  • Improving your Quality Score by writing relevant ad copy and creating targeted landing pages.
  • Using retargeting to focus on people who’ve already interacted with your website or shown interest in your brand, product, or service.
    • Site Explorer
  • Enter your competitor’s domain
  • Go to the Paid Keywords report
    • Paid keywords report

    For example, if we analyze asana.com, we can see they’re bidding on 1,367 keywords in the U.S. We can also see the keywords they’re bidding on and how much they’re paying for each keyword (CPC).

    If you hover over the magnifying glass, you can even see the ad they’re running for that keyword and the link they’re sending paid traffic to.

    Want to do paid keyword research for your site? Sign up for Site Explorer.

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