An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics.
It helps you:
- Make it easier for users to navigate your website
- Signal to search engines that your content comprehensively covers a topic
- Become an authority in a given industry or niche
In this guide, you’ll learn how to make a topical map for SEO. Unlike most other processes you’ll find online, this process factors in a topic’s relevance to your brand, business potential, and traffic potential.
This means you won’t risk creating content for topics no one cares about or that won’t help grow your business.
Want a detailed step-by-step process you can share with your team?
Grab the full topical mapping template and SOP, which you can share with your team, below.
This critical SEO SOP is perfect for beginners and walks them through the process step by detailed step so you can save time on training.
SEO topical mapping template, ask yourself these questions to identify your main topic.
- What’s your site’s core focus (as precisely as possible)?
- What do you want to be known for or considered an expert in?
- What specific themes tie all your content together?
- What parameters limit the scope of your products or services?
Then add your topic in the spreadsheet template:
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- What’s your site’s core focus (as precisely as possible)?
- What do you want to be known for or considered an expert in?
- What specific themes tie all your content together?
- What parameters limit the scope of your products or services?
Then add your topic in the spreadsheet template:
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Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to…
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Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Tim Soulo on LinkedIn There’s no right…
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