Does being mentioned more on the web lead to more mentions in AI assistants? I’m defining mentions as the number of web pages that mention an entity at least once.
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity.
This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.
Let’s dig in.
However, Perplexity and ChatGPT did not correlate nearly as much. Perplexity had a weak correlation and ChatGPT a very weak correlation.
Google has favored brands for a long time, and the other AI assistants may not have the same built-in systems for it that Google does. Google favors brands to fight false information, to lean into trusted content. Google’s former CEO Eric Schmidt was once asked about the internet becoming a cesspool where false information thrives. He said:
Brands are the solution, not the problem.
| AI Assistant | ρ (Mentions vs Visibility) | Correlation |
|---|---|---|
| Google AI Overviews | 0.65 | Strong |
| ChatGPT | 0.15 | Very Weak |
| Perplexity | 0.30 | Weak |
Final thoughts
We’ll run this on a larger sample of sites and see if anything changes, but considering how well the results for Google AI Overviews lined up with the larger study, I’m not sure they will change much.
In the meantime, check out Brand Radar. Brand Radar isn’t just another LLM visibility monitor, we track a large amount of queries across all of these systems and you can query for any product, service, or brand and compare vs competitors. It’s more like Site Explorer than it is Rank Tracker. Plus we have the web visibility index so that you can see how you’re talked about online and the search demand index to see how popular you are in searches.
Similar Posts
How to Create Quality Content (Follow Our 5-Level Framework)
If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and tossed around like buzzwords from a management consultant’s presentation. But what does “quality” even mean? Some people think the Alchemist changed their lives, while others…
How Much Does an SSL Certificate Cost in 2025? Your Comprehensive Guide to Prices
So, what’s the price of an SSL certificate in 2025? Our handy guide to prices and what you get for your money has you covered. Table of Contents So, you’ve finally decided to get an SSL certificate to make sure your website is secure and gives your visitors confidence. But how much does an SSL…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive clicks?”, and “Is there a way to engineer more clicks from zero-click search?” I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI…
Does Being Mentioned on Highly Linked Pages Influence AI Mentions?
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI assistants? I’m defining highly cited web pages as those with more Referring Domains (RD). These are prominent pages on the…
