An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics.
It helps you:
- Make it easier for users to navigate your website
- Signal to search engines that your content comprehensively covers a topic
- Become an authority in a given industry or niche
In this guide, you’ll learn how to make a topical map for SEO. Unlike most other processes you’ll find online, this process factors in a topic’s relevance to your brand, business potential, and traffic potential.
This means you won’t risk creating content for topics no one cares about or that won’t help grow your business.
Want a detailed step-by-step process you can share with your team?
Grab the full topical mapping template and SOP, which you can share with your team, below.
This critical SEO SOP is perfect for beginners and walks them through the process step by detailed step so you can save time on training.
SEO topical mapping template, ask yourself these questions to identify your main topic.
- What’s your site’s core focus (as precisely as possible)?
- What do you want to be known for or considered an expert in?
- What specific themes tie all your content together?
- What parameters limit the scope of your products or services?
Then add your topic in the spreadsheet template:
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- What’s your site’s core focus (as precisely as possible)?
- What do you want to be known for or considered an expert in?
- What specific themes tie all your content together?
- What parameters limit the scope of your products or services?
Then add your topic in the spreadsheet template:
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Read this article to learn all about how to redirect one domain to another. If you want to find out how to redirect a domain to another domain, congrats! You’ve been pointed to the right place. Your website is a massive deal for your brand. It’s your big sign, shopfront, shelves, counter and everything else,…
.org vs .com: What’s the Difference & How to Choose Which Domain Extension Is For You
.com and .org are both well-known examples of domain extensions. But what is .com exactly, and what is .org? And does it matter which one you use? (Spoiler alert: yes.) When you set up a website for a business or a non-profit organisation, you might think the most important part of the address is the…
Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference
Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired…
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