The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year.
From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share.
Using Ahrefs’ website data, we’ve found the top 50 fastest-growing EdTech companies of 2025, ranked by estimated year-over-year organic traffic growth.
We analyzed over 1,800 global EdTech websites and shortlisted companies with at least 5,000 monthly organic visits in 2025. Only those with a minimum of 3.5x traffic growth compared to the previous year made the final cut.
What emerged is a list of EdTech brands using content, tools, and product-led strategies to reach educators, students, institutions, and lifelong learners in smarter ways.
education SEO strategies companies use to grow. I’ve hand-picked five companies that aren’t just seeing explosive traffic growth, but are using smart, sustainable content and product-led strategies to get there.
Here’s what’s working for each of them.
top-of-funnel and mid-funnel content centered on regional accents, commonly mispronounced words, and confidence-building techniques. It also covers seemingly unrelated topics around common phrases and grammar.
These topics would not produce much commercial value for other companies, even dictionaries and thesauruses. But BoldVoice leans into them because they understand that sounding American or English goes deeper than perfecting an accent.
While it reads like standard content marketing, the topics are tightly aligned with product use cases and common struggles among their target audience. And that’s why it also makes sense for them to include a direct call to action in this content:
By anchoring growth around specific pain points and pairing them with a solution that feels tailored to the exact problem an audience resonates with, BoldVoice turns organic search into a steady stream of qualified leads.
multilingual SEO not just to translate, but to reach new organic audiences from scratch.
Final thoughts
EdTech may be evolving fast, but the fastest-growing companies within this space aren’t just chasing trends, they’re solving specific problems for focused audiences.
Whether through templates for HR teams, multilingual content for parents, or flashcards built by students themselves, these companies show that growth happens where usefulness meets discoverability.
As AI continues to reshape how we search and learn, EdTech brands that stay close to learner needs (and far from generic content) will keep leading the way.
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